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研學旅行管理與服務

 培養目(mu)標

本專業旨(zhi)在培養具有良好的(de)職業素(su)養和現代管(guan)(guan)理理念(nian),掌握研學旅(lv)行(xing)管(guan)(guan)理知識,具備扎實的(de)職業技能,能夠適應(ying)研學旅(lv)行(xing)行(xing)業發展需要的(de)高素(su)質應(ying)用技能型(xing)專門(men)人才。

核心課程

研(yan)(yan)(yan)(yan)學(xue)旅(lv)(lv)行(xing)(xing)(xing)政策法規(gui)、研(yan)(yan)(yan)(yan)學(xue)旅(lv)(lv)行(xing)(xing)(xing)項目開(kai)發與(yu)運(yun)營(ying)、研(yan)(yan)(yan)(yan)學(xue)旅(lv)(lv)行(xing)(xing)(xing)產品線路(lu)設計(ji)、研(yan)(yan)(yan)(yan)學(xue)旅(lv)(lv)行(xing)(xing)(xing)咨詢(xun)服(fu)務(wu)(wu)與(yu)市(shi)場營(ying)銷、研(yan)(yan)(yan)(yan)學(xue)旅(lv)(lv)行(xing)(xing)(xing)安全管理、研(yan)(yan)(yan)(yan)學(xue)旅(lv)(lv)行(xing)(xing)(xing)課程開(kai)發、研(yan)(yan)(yan)(yan)學(xue)旅(lv)(lv)行(xing)(xing)(xing)實施(shi)指導與(yu)評價、計(ji)調實務(wu)(wu)、導游實務(wu)(wu)等。

就業(ye)方向

畢業生能充分勝任(ren)旅行(xing)(xing)社(she)、旅行(xing)(xing)景(jing)區、文(wen)(wen)博場(chang)館、公共文(wen)(wen)化場(chang)館、研學旅行(xing)(xing)基地等的中基層管理崗位。

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